Email address reputation scoring to prevent fraud providers treat every incoming message like a credit score – it’s based on various factors that determine whether your messages make it into the inbox or spam folder. Your email deliverability relies on a variety of checks, including evaluating your recipients’ engagement and identifying suspicious emails. While you can’t see these scores, they affect your ability to reach and engage your contacts.
How to check your email sender score
You can use third-party tools to monitor the reputation of an email address or domain. These tools are used by email security solutions, spam filters, and ISPs to provide information on junk mail reports, trap hits, sample messages, virus-infected emails, malware hosting, and open proxy status.
A key factor in your email sender reputation is how often your server delivers your messages to invalid addresses – these are called hard and soft bounces. ISPs take into account the frequency of these failures as well as the rate at which your list recipients unsubscribe from your emails and mark your messages as spam.
Another important factor is the speed at which you ramp up your sending volumes – sudden spikes in volume signal to email servers that you are spamming. Finally, if your email content contains unsafe attachments and/or links to unsafe/unsecured websites, this can also damage your reputation.…