The 18-year-old pop star is one of the year’s biggest breakout artists. She’s also a fashion icon, known for her signature style of bold, drastically oversized pieces that seem to meld classic hip-hop and goth influences.
Her parents, Maggie Baird and Patrick O’Connell homeschooled her and her older brother Finneas (who performs under the moniker FINNEAS) in Highland Park, California, encouraging them to explore their passions outside the traditional school system. Eilish experimented with dance, gymnastics, horseback riding, and, eventually, music. In 2015, her older brother enlisted her to sing on his song “Ocean Eyes,” which was uploaded to Soundcloud and became popular within days, leading to her signing with the boutique label Darkroom the following summer.
Stand Out with Unique Billie Eilish Merch
As she began to gain recognition, Billie developed a devoted following and grew her platform with collaborations with the likes of Louis Vuitton and Converse. She released her debut EP, Don’t Smile at Me (2017), and her first full-length album, When We All Fall Asleep, in 2021. The album was a critical and commercial success, with the latter charting at number one in several countries worldwide.
During the recording of When We All Fall Asleep, Billie Eilish’s merch and her team used a holistic approach to design and production. They were mindful of the environmental impact of their products and worked towards continuous improvement. They used a variety of solutions including residual dead stock from prior productions, organic or recycled polyester or cotton, non-toxic dye inputs, and intentional design processes to reduce climate impact and regenerate resources to minimize harm to people and the environment.